Our Founder
7 Day Glow's was founded by a team made up of a Biologist, Environmental Scientist, Cosmetic Chemist, Holistic Aromatherapist, Botanical Farmer, and World Traveler.
Who makes up this team? One woman. Alyssa Van Doorn.
Who makes up this team? One woman. Alyssa Van Doorn.
Nature Is Her Laboratory.
Perhaps it happened while roaming like a Wildling thru the lush forests and fertile fields of her family's Botanical Farm.
Or while immersed in studies of Biology and Environmental Science in college.
It may have happened while traveling around the world - trekking little traveled forests, diving deeply into the ocean, and learning from women of many cultures.
Perhaps it was all of the above that caused Alyssa Van Doorn to develop her unique understanding of the important connection our environment has to our well-being, our health, and our beauty.
Whatever the reason, the result is 7 Day Glow, the first farm-to-bottle skincare line created by a female biologist.
Or while immersed in studies of Biology and Environmental Science in college.
It may have happened while traveling around the world - trekking little traveled forests, diving deeply into the ocean, and learning from women of many cultures.
Perhaps it was all of the above that caused Alyssa Van Doorn to develop her unique understanding of the important connection our environment has to our well-being, our health, and our beauty.
Whatever the reason, the result is 7 Day Glow, the first farm-to-bottle skincare line created by a female biologist.
Credentials that Count.
- Bachelor of Science - Biology. University of Wisconsin - Steven's Point. Magna Cum Laude.
- Bachelor of Science - Wildlife Management. University of Wisconsin - Steven's Point. Magna Cum Laude.
- National Certification - Holistic Integrative Aromatherapy. National Association of Holistic Aromatherapy.
- Certifications in natural skin care formulation, hair care formulation, bath and body formulation.
- Herbalism - Five generations of Wisconsin Family Farming history.
- Member - Society of Cosmetic Chemists
- Member - Association of Holistic Aromatherapists
- Member - Handcrafted Soap & Cosmetic Guild
- Experience - 15 years, professional natural skin care formulator
Our Journey:
7 Day Glow is a family business, owned by founder Alyssa Van Doorn, and her parents Christine and Steve Untiedt. Our skincare journey starts with a family history rich in Wisconsin family farming.
Christine Untiedt founded her first bath & body company (Brown Barn Botanicals) in 2009 on the 40 acre botanical farm located in heart of central Wisconsin's agricultural area she owns with her husband, Steve. Both Christine and Steve hail from long lines of Wisconsin family farmers. Christine is the 4th generation of her Wisconsin farm family, who arrived in Wisconsin in 1856. These lineages instilled not only a dedication to preserving their farm heritage but also to maintaining a natural approach to their lifestyle.
When they married, it made perfect sense that the young couple would purchase what is now the 7 Day Glow farm, complete with a large vintage glass greenhouse and deteriorating old brown barn. They wanted to live on a farmstead where their children could enjoy the natural lifestyle Christine and Steve had experienced growing up.
Over the years Christine was drawn more and more deeply into herbalism, drawing on her memories of lessons learned from her great-aunt and grandmother on the farm she grew up on. Christine already knew about the potent power of herbs in skincare for healing but it was not until later in life that she began to apply those same principles to skincare product formulating.
As she researched natural skincare formulations and examined the "natural" and "clean" skincare products of other companies Christine began to recognize that there was a great discrepancy between the claims of many skincare companies and what she knew to be the truth. She also realized that very few companies actually provided their own ingredients from their own farms, instead many companies were using ingredients or even completed and bottled formulations that were imported.
Christine knew from her experience in farming all of the mis-steps an ingredient can take in the process from planting to arriving at its final destination. For example, animal infestations, bug droppings, air pollution, aging out on the shelf, unclean processing, and more are pitfalls to importing ingredients.
Christine began digging deeper into ingredients hailed by other companies as "hero" ingredients that would miraculously change the skin structure. She found most of these claims disappointing. It quickly became clear to her that many companies simply went with what was the most cost effective ingredients, not with the best ingredients. By purchasing ingredients from foreign countries without labor standards, large companies can realize huge cost savings. But these ingredients were not necessarily fresh, organic, or even clean - even though the company's labels claimed they were.
In addition, she identified that many companies were overlapping the ingredients in their product line into every single product. They were just using the same ingredients over and over in fresh packaging and encouraging customers to layer them on. This also was a great cost savings to large companies who bought in large bulk. This was like only feeding your skin steak and spinach but leaving out all the nutrients of a wide variety of foods.
Christine set out on a journey to create a new kind of skincare product line. One that was fresh, that harnessed the power of locally grown ingredients, that was based on the principle that more ingredients would bring a wider and stronger range of results, and one that was transparent and had a low environmental impact. Her goal was to create a natural product line based in locally grown ingredients that worked just as well as top drawer luxury skincare lines.
In 2011 Christine was joined in this quest by her daughter, Alyssa. Alyssa is a graduate of the University of Wisconsin Universities with dual degrees in biology and wildlife management with advanced coursework in chemistry and ethnobotany. Thru her education, Alyssa had developed a passion for natural skincare and shared in the journey with Christine. Over time they both became certified in natural skincare formulation. Alyssa went on to become a certified holistic clinical aromatherapist, adding a whole new level of benefit to the 7 Day Glow formulations. And Christine added self-care mentor certification and passionate advocate for self-care to her Master's degree in Education, applying her background in education to 7 Day Glow customer education allows our customers to learn as they Glow.
In 2018 Alyssa founded 7 Day Glow as a three piece oil-based skin care system that embraced all of the principles she and Christine hold dear - results-driven natural formulations, ingredient integrity, corporate transparency, low environmental footprint, customer education, and marrying science with nature.
In 2023, Brown Barn Botanicals officially merged with 7 Day Glow. Alyssa and Christine worked together to develop formulations for an updated 7 Day Glow skincare line, which now includes the original 7 Day Glow three piece system alongside a selection of water-based and oil-based cleansers, moisturizers, body products, and more.
Christine Untiedt founded her first bath & body company (Brown Barn Botanicals) in 2009 on the 40 acre botanical farm located in heart of central Wisconsin's agricultural area she owns with her husband, Steve. Both Christine and Steve hail from long lines of Wisconsin family farmers. Christine is the 4th generation of her Wisconsin farm family, who arrived in Wisconsin in 1856. These lineages instilled not only a dedication to preserving their farm heritage but also to maintaining a natural approach to their lifestyle.
When they married, it made perfect sense that the young couple would purchase what is now the 7 Day Glow farm, complete with a large vintage glass greenhouse and deteriorating old brown barn. They wanted to live on a farmstead where their children could enjoy the natural lifestyle Christine and Steve had experienced growing up.
Over the years Christine was drawn more and more deeply into herbalism, drawing on her memories of lessons learned from her great-aunt and grandmother on the farm she grew up on. Christine already knew about the potent power of herbs in skincare for healing but it was not until later in life that she began to apply those same principles to skincare product formulating.
As she researched natural skincare formulations and examined the "natural" and "clean" skincare products of other companies Christine began to recognize that there was a great discrepancy between the claims of many skincare companies and what she knew to be the truth. She also realized that very few companies actually provided their own ingredients from their own farms, instead many companies were using ingredients or even completed and bottled formulations that were imported.
Christine knew from her experience in farming all of the mis-steps an ingredient can take in the process from planting to arriving at its final destination. For example, animal infestations, bug droppings, air pollution, aging out on the shelf, unclean processing, and more are pitfalls to importing ingredients.
Christine began digging deeper into ingredients hailed by other companies as "hero" ingredients that would miraculously change the skin structure. She found most of these claims disappointing. It quickly became clear to her that many companies simply went with what was the most cost effective ingredients, not with the best ingredients. By purchasing ingredients from foreign countries without labor standards, large companies can realize huge cost savings. But these ingredients were not necessarily fresh, organic, or even clean - even though the company's labels claimed they were.
In addition, she identified that many companies were overlapping the ingredients in their product line into every single product. They were just using the same ingredients over and over in fresh packaging and encouraging customers to layer them on. This also was a great cost savings to large companies who bought in large bulk. This was like only feeding your skin steak and spinach but leaving out all the nutrients of a wide variety of foods.
Christine set out on a journey to create a new kind of skincare product line. One that was fresh, that harnessed the power of locally grown ingredients, that was based on the principle that more ingredients would bring a wider and stronger range of results, and one that was transparent and had a low environmental impact. Her goal was to create a natural product line based in locally grown ingredients that worked just as well as top drawer luxury skincare lines.
In 2011 Christine was joined in this quest by her daughter, Alyssa. Alyssa is a graduate of the University of Wisconsin Universities with dual degrees in biology and wildlife management with advanced coursework in chemistry and ethnobotany. Thru her education, Alyssa had developed a passion for natural skincare and shared in the journey with Christine. Over time they both became certified in natural skincare formulation. Alyssa went on to become a certified holistic clinical aromatherapist, adding a whole new level of benefit to the 7 Day Glow formulations. And Christine added self-care mentor certification and passionate advocate for self-care to her Master's degree in Education, applying her background in education to 7 Day Glow customer education allows our customers to learn as they Glow.
In 2018 Alyssa founded 7 Day Glow as a three piece oil-based skin care system that embraced all of the principles she and Christine hold dear - results-driven natural formulations, ingredient integrity, corporate transparency, low environmental footprint, customer education, and marrying science with nature.
In 2023, Brown Barn Botanicals officially merged with 7 Day Glow. Alyssa and Christine worked together to develop formulations for an updated 7 Day Glow skincare line, which now includes the original 7 Day Glow three piece system alongside a selection of water-based and oil-based cleansers, moisturizers, body products, and more.
